What makes DAM crucial for your omnichannel marketing strategy?

As historian Stephen Davies notes in Going Viral: The History and Economics of Pandemics, the pandemic has not introduced anything new – it has merely accelerated ongoing trends. And one such trend that began before the pandemic and was fast-tracked by the crisis is the shift towards omnichannel buying. Customers are more selective and the shopper journey is more complex than ever before. Retailers are doubling down on digital and pumping innovation into omnichannel marketing to reimagine store operations and score high on customer safety and convenience. New omnichannel fulfillment models like buy online, pick up in store (BOPIS) are becoming increasingly popular, with 56% of consumers intending to continue using BOPIS even after the pandemic is over.


As in-person interactions make way for virtual engagements, managing digital assets – images, videos, graphics, music, animations, podcasts, and other rich media content – becomes all the more important for marketers competing to catch the attention of their customers. With shrinking attention spans and non-linear shopper journeys, the ability to produce the most relevant and accurate content assets at the right time is a key differentiator. This is the reason why retailers invest in digital asset management (DAM) solutions that enable them to efficiently store, sort, manage, retrieve, and distribute updated digital assets to wherever customers are. 

With the proliferation of digital channels and social media, the global DAM market is growing rapidly and is estimated to reach $13.94 billion by 2028. Today, it is critical for brands to present consistent messaging and imagery to build brand authority and boost growth. DAM drives an enterprise’s omnichannel strategy so that precision and reliability related to brand communication are never compromised. Moreover, for an evolving omnichannel approach dominated by mobile commerce and smart devices, a robust backend is needed where scalability, efficiency, and uncomplicated workflows become the bedrock of performance. And DAM scores high in the aspect by providing a single source of truth that forms the foundation of a successful omnichannel strategy. Here are a few elements that make DAM the fulcrum of your omnichannel success:

Here are a few elements that make DAM the fulcrum of your omnichannel success:

Read complete article at: https://www.cxotoday.com/cxo-bytes/what-makes-dam-crucial-for-your-omnichannel-marketing-strategy/


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