Digital Experience Platform for Enterprises

Data is the central concept around which the business world revolves, and decision-makers are not flinching from that anymore. Rather, the pursuit to harvest the data further to bring the best business outcomes is a global one. However, while walking the tightrope between application data and business processes, one needs to steer clear of possible challenges arising from a range of heterogeneous and complex applications that produce variegated data. Industry analysts believe that the amount of data in the world will grow from 4.4 zettabytes in 2013 to 30 billion by 2020. Fueled by data-heavy digital technologies like the Internet of Things (IoT), sensors, video surveillance, cognitive automation, RPA, and social engagement platforms; the figure is expected to boom even more. However, there is one challenge. With the proliferation of data types, formats, analytical tools, and hosting channels, the constant creation and distribution of data inside and outside of the enterprise

Technology adoption often leaves businesses perplexed. Be it large enterprises or SMBs, they constantly shuttle between long spells of contemplation and urges to be the first in their market segment to adopt a trend. Many times implementing technologies before really understanding how they coincide with their organizational goals, owing to competitive forces or by falling prey to good marketing spin, ends them up in a precarious situation. In recent times, digital experience platforms (DXPs) have created quite a stir among businesses. On the one hand, there’s a nonstop race to transform their customer experience (CX) journey, in which, DXPs play a major role (validated by a PWC report which says, 86% of customers are ready to pay more for a brand that has a better CX strategy). On the other hand, as promising as these numbers may sound, a lack of judgment which clouds the route to creating top-notch customer experiences might dent the ROI plans of a company. To get to the bott