5 Reasons PIM and eCommerce Will Create Magic Together in 2021
It was clear that in the first quarter of 2020, driving a culture of data management would be critical for all online sales. Enter an unprecedented disruption and the dynamics change forever. The events of 2020 propelled digital commerce to new heights, ushering organizations towards digitalization and vendors towards new approaches and models. Going by online holiday sales in the US so far, digital selling is bound to reach historic levels. In 2021, over 2.14 billion buyers are likely to buy online globally As the lines blur between physical and digital and selling becomes ubiquitous with consistent experiences across customer touchpoints, eCommerce merchants have realized the indispensability of Product Information Management (PIM). The need to store, structure, and visualize the right product information is increasing by the day – be it for campaign engagement, channel traffic control, catalog development, audience segmentation, or analytics. Moreover, 74% of the new-age c