Digital Experience Platform for Enterprises

  It's safe to say that inventory is at the heart of the ever-evolving retail industry. For businesses worldwide, managing inventory to ensure a pleasant and seamless customer experience has become one of the primary focuses in today's highly competitive retail landscape. The inventory software market is growing rapidly and is expected to exceed   $3 billion by 2024 , with cloud-based software claiming over 30% of that market share. Data analytics, IoT, and Cloud Computing are now some of the most highly sought-after technologies in the supply chain sphere. Good inventory management practices can be a game changer when it comes to achieving exceeding customer expectations and maintaining healthy profitability. While comprehensive inventory control and accurate sales forecasts are reliable strategies, that's just the tip of the iceberg as far as inventory management is concerned. The challenges are as diverse as the global and local markets in which retail businesses operate

  One of the pressing challenges for marketers is getting their method and process right to make the maximum utilization of their creative assets—both existing and new ones. Marketing departments deal with a diverse and massive range of digital assets such as images, audio, video, and more to amplify the impact of their campaigns. But, storing and managing them is not enough; they demand much more than that. The inevitability is to streamline the arduous digital asset and content management process that embraces the lifecycle from creative ideation, planning, creation to distribution of the right content to the right channel. However, more critical is that the whole process must be fast, efficient, less error-prone, and flexible enough to handle complex digital content. That’s where an efficient content approval workflow plays a key role. Why Is Content Approval Workflow Critical? Brands now heavily rely on digital content to execute their marketing strategy. It is now vast, fragmented