What Is Product Experience Management (PxM) and Why Should It Matter to Your Business?
To answer this, here’s a direct question: are your product content and digital assets optimized in line with your customer experience? In other words, do you think you’re doing well on the product experience front? Yes, no, maybe? Well, let’s dig a bit deeper. We hope you’re aware that your product data must endlessly deliver on the promises you’ve made to your customers, i.e., providing them engaging product experiences across channels. To achieve this, you need to deploy well-organized customer journeys for your products, which is only possible when a potent mix of product information management and product content management takes place. That’s because they’re essential to deliver, what’s come to be known as, product experience management or PxM. PxM comes along with capabilities like product content analysis, personalization, contextualization, automation, and optimization through machine learning (ML) and artificial intelligence (AI). As a step forward from product informati