Digital Experience Platform for Enterprises

  It has been a revelation time for the CPG industry and consumers. Just as panic buying for items like thermometers, toilet papers, bottled water, and hand sanitizer exposed a side we didn’t know, who would have thought that – Retail and CPG companies – would be the ones to lead the change and deliver on customer expectations. After all, as a 2020 McKinsey’s industry study reports, 40% of CPG firms with digital and analytics investments have gained returns just above the cost of capital. With the onslaught of the pandemic, the digital transformation curve in Retail and CPG segments began to register an epic climb. From $500M in 2021, CPG manufacturers increased their data and analytics services spending to $4B in 2030 . The floodgates opened as Retail and CPG firms quickly adapted to consumer sentiment, digitalization, online ordering, and new delivery methods like buy-online-pickup-in-store (BOPIS) and curbside pickups. While the two industries became the first responders i...

As historian Stephen Davies notes in Going Viral: The History and Economics of Pandemics, the pandemic has not introduced anything new – it has merely accelerated ongoing trends. And one such trend that began before the pandemic and was fast-tracked by the crisis is the shift towards omnichannel buying. Customers are more selective and the shopper journey is more complex than ever before. Retailers are doubling down on digital and pumping innovation into omnichannel marketing to reimagine store operations and score high on customer safety and convenience. New omnichannel fulfillment models like buy online, pick up in store (BOPIS) are becoming increasingly popular, with 56% of consumers intending to continue using BOPIS even after the pandemic is over. As in-person interactions make way for virtual engagements, managing digital assets – images, videos, graphics, music, animations, podcasts, and other rich media content – becomes all the more important for marketers competing to catch t...