Live - Magento India Meetup | Webkul Meetup Event 2019 - Part 2

Comments

Post a Comment

Popular posts from this blog

eCommerce Product Catalog Management Best Practices

Product catalogs and eCommerce go hand in hand. Applying best practices in product catalog management helps you enhance product search and improve customer experience. This infographic highlights eCommerce product catalog management best practices for impactful digital commerce engagement and higher conversion.
Read more

What Impact Can a Product Information Management System Have?

Image
 Product marketers today are striving continuously to strike a balance between maintaining relevancy when entering new markets while stepping-up resiliency to increase profit potential. To address the ever-increasing customer demands across multiple touchpoints, they need a central hub to manage product information like attributes, and specifications. That is because they need real-time visibility into product data and rule out discrepancies by demolishing multiple data silos, so that Customer Experience (CX) does not suffer. This is where a Product Information Management (PIM) solution comes in. It collects and combines product information from multiple sources and enables marketers to optimize product data synchronization and publishing. PIM helps in: controlling information at each stage of a product's lifecycle; improvement in data quality and accuracy; and simplification of product catalogue management. This allows product marketing managers to facilitate omnichannel marketing...
Read more

How a PIM Platform Can Solve Next-Gen Customer Experience Challenges in Digital Commerce

Image
A decade ago, an organization could have just created an online store, displayed its catalogue on the website, and that would have been enough to maintain a digital presence and attract customers. A couple of years back, having a mobile persona or application was a must-have to keep up with the growing competition. However, today’s digital commerce demands a lot more. So, what does a successful digital presence entail today? Is it about accessibility? Is it about multi-channel consistency? Or, is it about uniqueness? But above all, digital presence today is more about frictionless customer experience across channels. These experiences closely follow product pricing in the buying journey, eventual purchase, and the overall satisfaction quotient. If the trick about a website experience is organizing products by categories, the mobile experience demands an appealing visual style. At the same time, the visual appeal and user interface of a  digital commerce platform ...
Read more