Digital Experience Platform for Enterprises

 With data growing in monumental proportions (at a rate of 463 exabytes per day by 2025), it is safe to say that data is omnipresent and increasing exponentially – powering everything we do. However, in reality, data alone is not enough to produce successful business outcomes. Clearly, the rate of data comprehension cannot keep up with that of its creation. Today, “data-driven” has turned into an attribute that every organization aspires to be recognized. What it essentially means is data, as a true source of competitive differentiation, is imperative to arrive at better business decisions. In doing so, enterprises must harness the potential of their data through data visualization tools, knowledge extraction, analytical models, and decision systems to extract the maximum amount of insights. In essence, they need business intelligence software. A term introduced by the Gartner Group in the mid-90s, BI represents a wide area of applications and technologies that work in cohesion to ...

Enterprise spending on customer loyalty and retention marketing is set to take a 30% leap according to   Forrester’s Predictions 2021 , as businesses want to fix fragmented experiences that cost them their customers and millions of dollars. A Product Information Management (PIM) system can empower enterprises to tell compelling product stories across a constellation of customer touchpoints. But only if they follow PIM’s best practices! PIM Best Practices: To Succeed in Product Information Management Four Pillars for PIM’s Best Practices Defining the Scope of Your PIM Project Keeping Your PIM Vision in Check With ‘Data Governance’  Build your own PIM Specialization Center  Looking to Implement PIM Keeping the Best Practices in Mind? Pimcore Can Do It for You! Know the best practices organizations should follow for the successful implementation of product information management (PIM) .

  It has been a revelation time for the CPG industry and consumers. Just as panic buying for items like thermometers, toilet papers, bottled water, and hand sanitizer exposed a side we didn’t know, who would have thought that – Retail and CPG companies – would be the ones to lead the change and deliver on customer expectations. After all, as a 2020 McKinsey’s industry study reports, 40% of CPG firms with digital and analytics investments have gained returns just above the cost of capital. With the onslaught of the pandemic, the digital transformation curve in Retail and CPG segments began to register an epic climb. From $500M in 2021, CPG manufacturers increased their data and analytics services spending to $4B in 2030 . The floodgates opened as Retail and CPG firms quickly adapted to consumer sentiment, digitalization, online ordering, and new delivery methods like buy-online-pickup-in-store (BOPIS) and curbside pickups. While the two industries became the first responders i...

As historian Stephen Davies notes in Going Viral: The History and Economics of Pandemics, the pandemic has not introduced anything new – it has merely accelerated ongoing trends. And one such trend that began before the pandemic and was fast-tracked by the crisis is the shift towards omnichannel buying. Customers are more selective and the shopper journey is more complex than ever before. Retailers are doubling down on digital and pumping innovation into omnichannel marketing to reimagine store operations and score high on customer safety and convenience. New omnichannel fulfillment models like buy online, pick up in store (BOPIS) are becoming increasingly popular, with 56% of consumers intending to continue using BOPIS even after the pandemic is over. As in-person interactions make way for virtual engagements, managing digital assets – images, videos, graphics, music, animations, podcasts, and other rich media content – becomes all the more important for marketers competing to catch t...

  It's safe to say that inventory is at the heart of the ever-evolving retail industry. For businesses worldwide, managing inventory to ensure a pleasant and seamless customer experience has become one of the primary focuses in today's highly competitive retail landscape. The inventory software market is growing rapidly and is expected to exceed   $3 billion by 2024 , with cloud-based software claiming over 30% of that market share. Data analytics, IoT, and Cloud Computing are now some of the most highly sought-after technologies in the supply chain sphere. Good inventory management practices can be a game changer when it comes to achieving exceeding customer expectations and maintaining healthy profitability. While comprehensive inventory control and accurate sales forecasts are reliable strategies, that's just the tip of the iceberg as far as inventory management is concerned. The challenges are as diverse as the global and local markets in which retail businesses operate...

  One of the pressing challenges for marketers is getting their method and process right to make the maximum utilization of their creative assets—both existing and new ones. Marketing departments deal with a diverse and massive range of digital assets such as images, audio, video, and more to amplify the impact of their campaigns. But, storing and managing them is not enough; they demand much more than that. The inevitability is to streamline the arduous digital asset and content management process that embraces the lifecycle from creative ideation, planning, creation to distribution of the right content to the right channel. However, more critical is that the whole process must be fast, efficient, less error-prone, and flexible enough to handle complex digital content. That’s where an efficient content approval workflow plays a key role. Why Is Content Approval Workflow Critical? Brands now heavily rely on digital content to execute their marketing strategy. It is now vast, fragme...