Digital Experience Platform for Enterprises

  As companies leverage new technologies to gain insights about processes and operations, IT infrastructure, customers, vendors, and other stakeholders, they do it from two deliberate perspectives – analytical and operational. The analytics POV covers reporting and compliance aspects and optimizes partner and channel engagement. The operational POV assimilates the organization’s ‘best-version of truth’ via accurate and consistent data across the lines of business. Both of these perspectives pivot around efficient data management – a key to strategize business moves effectively. In the digital day and age, Master Data Management (MDM) is no longer an additive. It is a crucial component for all enterprises, not only those who rely on inaccurate management reports or are awash in data deluge. MDM allows companies to accelerate insights by delivering accurate, real-time views of critical master data, thereby increasing the innovation strike rate. Additionally, it increases revenue grow...

  An online marketplace is a digital platform where information regarding a product or service is exchanged between multiple parties. The objective is to streamline the processes of product discovery, evaluation, prospecting, and purchase in a lean business model. But given the available opportunities in marketplaces today, it is interesting to note how many vendors and products are showcased on the customers screen. For instance, Facebook Marketplace was being used by 800 million people in 70 different countries every month in 2018 while Amazon encases close to 9.6 million sellers who acquired 54 percent of paid units in the third quarter of 2020. In such a multi-vendor ecosystem, ensuring that your product has a high success rate of getting noticed amongst thousands of variants depends on– Looking for a perfect PIM? Check for these five features! Creating a unique offer and displaying it strategically Adhering to marketplace standards Being responsive and always keeping catalogs ...

  It was clear that in the first quarter of 2020, driving a culture of data management would be critical for all online sales. Enter an unprecedented disruption and the dynamics change forever. The events of 2020 propelled digital commerce to new heights, ushering organizations towards digitalization and vendors towards new approaches and models. Going by   online holiday sales   in the US so far, digital selling is bound to reach historic levels. In 2021, over  2.14 billion buyers  are likely to buy online globally As the lines blur between physical and digital and selling becomes ubiquitous with consistent experiences across customer touchpoints, eCommerce merchants have realized the indispensability of Product Information Management (PIM). The need to store, structure, and visualize the right product information is increasing by the day – be it for campaign engagement, channel traffic control, catalog development, audience segmentation, or analytics. Moreover...

  To meet customers’ expectations, achieve high growth, and fulfill revenue goals, enterprises need a perfect Product Information Management (PIM) system that centralizes, integrates, and delivers data seamlessly. Today’s customers are an evolved lot, who make informed decisions about every single purchase. This means that businesses need to provide them intrinsic details about the products they sell. Given that the average buyer’s attention span is 8 seconds, customers not only appreciate being served with the right information but also at the right place and at the right time. Ultimately, offering all product-related information to customers in an easy-to-digest format is all that matters. This is where investing in a robust product information management (PIM) system becomes imperative. A PIM solution helps in data management and modeling, thus organizing an enterprise’s product information database. By enforcing semantics and enabling integration, PIM acts as a single pane of ...

  This holiday season, 30% of global retail sales will be through  digital channels . Are you ready to make the most of it? The evident effects of COVID-19 on consumer behavior have pushed retail models   to integrate more online channels. In the new normal, most customers are engaging with  three to five  channels during buying journeys. On top of that,  reports  suggest that the paradigm shift towards online shopping is a permanent one that will remain even after stores reopen. As a result, this year’s holiday season is going to be one of the most challenging for retailers. And the road to meet new customer expectations is via digitalization. Retailers need to elevate  digital experiences  across channels with consistent information dissemination, on-demand customer support, and timely issue resolution. Significant scaling and refining of digitalization approaches throughout their value chain can remodel operations and stream revenue. By bl...