Digital Experience Platform for Enterprises

With the advent of the internet and the popularity of smart, always-connected devices, the retail industry has experienced quite a revolution. The vast amount of data available online has enabled customers to research, compare, and make more informed purchase decisions. At the same time, major advances in data analytics have made it possible for retailers and brands to uncover and interpret customer behavior patterns, both online and in-store. As retailing swings between the binary of outright customer loyalty and excessive cart abandonment, it’s not difficult to understand that success hinges on more than just customer impulse. Brands overly obsessing over high growth must realize that at the core of a highly personalized and contextualized retail experience, lies data – consistent, correct, complete, and appealing data. A myriad of decisions, both big and small, have to be made every day to ensure success in the retail space. From de-listing a particular product and adjusting staffin...

 When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product visuals and product reviews, their initial excitement of expanding to new geographies fizzed out. Similar to this, many brands do prepare for challenges like localization and currency conversion yet struggle to kickstart their expansion. They also try to implement a basic information management solution to handle the explosion of product information. However, their shortsightedness made them plunge headlong without having a strategy for product information management (PIM) in place. And they are not the only ones. This is the story of many enterprises that lack a strategy to manage product information. A well-thought PIM strategy, coupled with an adaptable PIM platform, is critical to help enterprises streamline product information management as they grow in size and scope. From an Enab...

With the proliferation of devices and channels, effective data management has become inextricably linked to customer experience and business growth. Quality, storage, security, and dissemination of key data assets like product data, asset data, customer data, and location data play a critical role in achieving business goals. Ergo, strategizing data management and aligning it to your business aim is more important than ever before. Add caption When it comes to common data types that organizations deal with, it’s mostly to do with data sets like reference data, transactional data, hierarchical data, and metadata. However, if we combine all this data that describes objects around which business is conducted, it’s called the ‘master data’.  Gartner  interprets it as the ‘consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise’. Master data is the business-critical data about parties, places, and things. ...

A decade ago, an organization could have just created an online store, displayed its catalogue on the website, and that would have been enough to maintain a digital presence and attract customers. A couple of years back, having a mobile persona or application was a must-have to keep up with the growing competition. However, today’s digital commerce demands a lot more. So, what does a successful digital presence entail today? Is it about accessibility? Is it about multi-channel consistency? Or, is it about uniqueness? But above all, digital presence today is more about frictionless customer experience across channels. These experiences closely follow product pricing in the buying journey, eventual purchase, and the overall satisfaction quotient. If the trick about a website experience is organizing products by categories, the mobile experience demands an appealing visual style. At the same time, the visual appeal and user interface of a  digital commerce platform ...

The right product information management technology can empower distributors and enhance e-commerce capabilities. In addition to helping distributors create a robust online presence, a product information management (PIM) platform can empower business operations with efficiency. Given that distributors link the various stakeholders in the supply chain — including the manufacturer, suppliers, third-party services, and in some cases, the end customer — there is a vast pool of information that needs to be integrated.  A PIM platform can make managing SKUs and other digital entities across channels and platforms from various partners much easier. It can streamline your product information across channels to ensure higher returns, thereby helping your organization to deliver exceptional customer-centric experiences. A PIM That Performs Emerging competitors like Amazon Business loom as constant reminders to distributors that you would benefit from using all of the features of ...

How can you scale your digital commerce to the next level? Multilingual, Multistore, Multi-currency, Multi-everything. If you want your commerce not just to survive, but to live up its full potential and to thrive, you must go "multi". This is a guest blog post by Pimcore solution partner Sintra Consulting. The original version was published in Italian and can be found here .  Efficient marketing needs structure Successful digital commerce requires you to automate daily operations such as marketing and sales processes and order fulfillment to spend human resources’ time on choices of "value". Many cloud-based technologies foster this evolution and progress that allows us to focus on activities of great value to make your business live and prosper. Let's have a look at the daily life of an eCommerce Manager. Every eCommerce has daily needs that keep the staff busy; A webshop, just like a biological system, must be fed with daily updated data and...

The importance of customer satisfaction is undeniable. Product managers continuously work toward improving customer satisfaction, especially in the digital e-commerce landscape. And to do so, they are often faced with fundamental questions that customer strategy teams have been trying to answer for decades. What is the significant component of customer satisfaction? What makes the buying experience seamless, informative, and engaging? Is it none other than product data? Today, customers tend to conduct product research online before making any purchase — be it online or offline. With the rising demand for seamless shopping experiences, product manufacturers face the dual challenge of seamlessly managing the data deluge and maintaining omnichannel data consistency. If your eCommerce strategies do not address this product data competency, customer experience delivery, sales, and returns are sure to suffer. Assist your customers with solid product information management With t...