Digital Experience Platform for Enterprises

  With the increasing demands of customer-centric brand presence and digitally broadcasted product launches, enterprises today often face hurdles stemming from poor data handling. Many businesses today, especially global enterprises, have many separate applications and systems (i.e., ERP, CRM and SCM) where data can quickly get fragmented, duplicated and outdated. If not managed carefully, the fragmented data can lead to divisional misalignment and suboptimal decision-making. In such a scenario, enterprises find it increasingly difficult to provide accurate answers to most basic questions on performance metrics or KPIs. This causes significant roadblocks in the business growth path. Master data management (MDM) can help address this need through information consolidation and thereby providing a "single source of truth."  How can MDM help? MDM supports a number of use cases for enterprises across products, customers, stores/locations, employees, suppliers, digital assets and m...

What difference will artificial intelligence and emerging technology make to marketing in 2020? CMO asks the experts Technology is changing faster than marketers can keep up, offering up an eternal land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives and improvements. Technology for technology’s sake can wind up being a costly exercise with no discernible point. CMO spoke to the experts about which marketing technology will make the difference in 2020. 1.  AI for customer engagement Leading the list, of course, is artificial intelligence (AI). As the technology continues to evolve in leaps and bounds, so too does its applications in marketing. From next best action, to collating and providing deeper data insights, it seems AI will be the marketer’s right-hand tool for many years to come. In fact, we’ve barely touched the surface as yet. As  P...

A sound MDM solution can help supply-chain managers to achieve data completeness, consistency, coherence and compatibility. Supply chain organizations need to be responsible for master data about customers, products, locations, vendors, and suppliers. With data quality and consistency becoming critical in supply chain performance, supply chain leaders must pay more attention to MDM. Sales volumes are increasing, distribution networks are developing, and supply chain professionals are trying their best to cope up with evolving business imperatives. A sound MDM solution can help supply-chain managers to achieve data completeness, consistency, coherence and compatibility. Supply chain organizations need to be responsible for master data about customers, products, locations, vendors, and suppliers. Effective master data management platform around data accountability and ownership must be clearly defined and leveraged by supply chain leadership. But why’s the focus on supply...