Digital Experience Platform for Enterprises

 With data growing in monumental proportions (at a rate of 463 exabytes per day by 2025), it is safe to say that data is omnipresent and increasing exponentially – powering everything we do. However, in reality, data alone is not enough to produce successful business outcomes. Clearly, the rate of data comprehension cannot keep up with that of its creation. Today, “data-driven” has turned into an attribute that every organization aspires to be recognized. What it essentially means is data, as a true source of competitive differentiation, is imperative to arrive at better business decisions. In doing so, enterprises must harness the potential of their data through data visualization tools, knowledge extraction, analytical models, and decision systems to extract the maximum amount of insights. In essence, they need business intelligence software. A term introduced by the Gartner Group in the mid-90s, BI represents a wide area of applications and technologies that work in cohesion to ...

Enterprise spending on customer loyalty and retention marketing is set to take a 30% leap according to   Forrester’s Predictions 2021 , as businesses want to fix fragmented experiences that cost them their customers and millions of dollars. A Product Information Management (PIM) system can empower enterprises to tell compelling product stories across a constellation of customer touchpoints. But only if they follow PIM’s best practices! PIM Best Practices: To Succeed in Product Information Management Four Pillars for PIM’s Best Practices Defining the Scope of Your PIM Project Keeping Your PIM Vision in Check With ‘Data Governance’  Build your own PIM Specialization Center  Looking to Implement PIM Keeping the Best Practices in Mind? Pimcore Can Do It for You! Know the best practices organizations should follow for the successful implementation of product information management (PIM) .

  An online marketplace is a digital platform where information regarding a product or service is exchanged between multiple parties. The objective is to streamline the processes of product discovery, evaluation, prospecting, and purchase in a lean business model. But given the available opportunities in marketplaces today, it is interesting to note how many vendors and products are showcased on the customers screen. For instance, Facebook Marketplace was being used by 800 million people in 70 different countries every month in 2018 while Amazon encases close to 9.6 million sellers who acquired 54 percent of paid units in the third quarter of 2020. In such a multi-vendor ecosystem, ensuring that your product has a high success rate of getting noticed amongst thousands of variants depends on– Looking for a perfect PIM? Check for these five features! Creating a unique offer and displaying it strategically Adhering to marketplace standards Being responsive and always keeping catalogs ...

  This holiday season, 30% of global retail sales will be through  digital channels . Are you ready to make the most of it? The evident effects of COVID-19 on consumer behavior have pushed retail models   to integrate more online channels. In the new normal, most customers are engaging with  three to five  channels during buying journeys. On top of that,  reports  suggest that the paradigm shift towards online shopping is a permanent one that will remain even after stores reopen. As a result, this year’s holiday season is going to be one of the most challenging for retailers. And the road to meet new customer expectations is via digitalization. Retailers need to elevate  digital experiences  across channels with consistent information dissemination, on-demand customer support, and timely issue resolution. Significant scaling and refining of digitalization approaches throughout their value chain can remodel operations and stream revenue. By bl...

How can you scale your digital commerce to the next level? Multilingual, Multistore, Multi-currency, Multi-everything. If you want your commerce not just to survive, but to live up its full potential and to thrive, you must go "multi". This is a guest blog post by Pimcore solution partner Sintra Consulting. The original version was published in Italian and can be found here .  Efficient marketing needs structure Successful digital commerce requires you to automate daily operations such as marketing and sales processes and order fulfillment to spend human resources’ time on choices of "value". Many cloud-based technologies foster this evolution and progress that allows us to focus on activities of great value to make your business live and prosper. Let's have a look at the daily life of an eCommerce Manager. Every eCommerce has daily needs that keep the staff busy; A webshop, just like a biological system, must be fed with daily updated data and...