Digital Experience Platform for Enterprises

Enterprise spending on customer loyalty and retention marketing is set to take a 30% leap according to   Forrester’s Predictions 2021 , as businesses want to fix fragmented experiences that cost them their customers and millions of dollars. A Product Information Management (PIM) system can empower enterprises to tell compelling product stories across a constellation of customer touchpoints. But only if they follow PIM’s best practices! PIM Best Practices: To Succeed in Product Information Management Four Pillars for PIM’s Best Practices Defining the Scope of Your PIM Project Keeping Your PIM Vision in Check With ‘Data Governance’  Build your own PIM Specialization Center  Looking to Implement PIM Keeping the Best Practices in Mind? Pimcore Can Do It for You! Know the best practices organizations should follow for the successful implementation of product information management (PIM) .

  It was clear that in the first quarter of 2020, driving a culture of data management would be critical for all online sales. Enter an unprecedented disruption and the dynamics change forever. The events of 2020 propelled digital commerce to new heights, ushering organizations towards digitalization and vendors towards new approaches and models. Going by   online holiday sales   in the US so far, digital selling is bound to reach historic levels. In 2021, over  2.14 billion buyers  are likely to buy online globally As the lines blur between physical and digital and selling becomes ubiquitous with consistent experiences across customer touchpoints, eCommerce merchants have realized the indispensability of Product Information Management (PIM). The need to store, structure, and visualize the right product information is increasing by the day – be it for campaign engagement, channel traffic control, catalog development, audience segmentation, or analytics. Moreover...

  To meet customers’ expectations, achieve high growth, and fulfill revenue goals, enterprises need a perfect Product Information Management (PIM) system that centralizes, integrates, and delivers data seamlessly. Today’s customers are an evolved lot, who make informed decisions about every single purchase. This means that businesses need to provide them intrinsic details about the products they sell. Given that the average buyer’s attention span is 8 seconds, customers not only appreciate being served with the right information but also at the right place and at the right time. Ultimately, offering all product-related information to customers in an easy-to-digest format is all that matters. This is where investing in a robust product information management (PIM) system becomes imperative. A PIM solution helps in data management and modeling, thus organizing an enterprise’s product information database. By enforcing semantics and enabling integration, PIM acts as a single pane of ...

A decade ago, an organization could have just created an online store, displayed its catalogue on the website, and that would have been enough to maintain a digital presence and attract customers. A couple of years back, having a mobile persona or application was a must-have to keep up with the growing competition. However, today’s digital commerce demands a lot more. So, what does a successful digital presence entail today? Is it about accessibility? Is it about multi-channel consistency? Or, is it about uniqueness? But above all, digital presence today is more about frictionless customer experience across channels. These experiences closely follow product pricing in the buying journey, eventual purchase, and the overall satisfaction quotient. If the trick about a website experience is organizing products by categories, the mobile experience demands an appealing visual style. At the same time, the visual appeal and user interface of a  digital commerce platform ...