Digital Experience Platform for Enterprises

Digital commerce is changing the game for the consumer packaged goods industry. Rising customer expectations are forcing the brands to be accessible to every consumer via both physical and digital platforms in personalized ways. And with increasing payment flexibility and the availability of same-day delivery, more consumers are purchasing grocery and daily-use products online than ever before: According to  BCG , e-commerce now accounts for 40% of the growth in CPG retail sales. Furthermore, the  Food Marketing Institute  estimates that consumers could be buying $100 billion in online groceries annually by 2022 . The CPG industry needs to build a deeper level of interaction with end-consumers through personalized offerings and improved omnichannel experiences. For this, it needs to create a full-blown digital marketplace ecosystem that leverages mobile, social, web and other touchpoints. But one of the significant challenges for many companies is managing a gro...

Technology adoption often leaves businesses perplexed. Be it large enterprises or SMBs, they constantly shuttle between long spells of contemplation and urges to be the first in their market segment to adopt a trend. Many times implementing technologies before really understanding how they coincide with their organizational goals, owing to competitive forces or by falling prey to good marketing spin, ends them up in a precarious situation. In recent times, digital experience platforms (DXPs) have created quite a stir among businesses. On the one hand, there’s a nonstop race to transform their customer experience (CX) journey, in which, DXPs play a major role (validated by a PWC report which says, 86% of customers are ready to pay more for a brand that has a better CX strategy). On the other hand, as promising as these numbers may sound, a lack of judgment which clouds the route to creating top-notch customer experiences might dent the ROI plans of a company. To get to the bott...