Digital Experience Platform for Enterprises

 Product marketers today are striving continuously to strike a balance between maintaining relevancy when entering new markets while stepping-up resiliency to increase profit potential. To address the ever-increasing customer demands across multiple touchpoints, they need a central hub to manage product information like attributes, and specifications. That is because they need real-time visibility into product data and rule out discrepancies by demolishing multiple data silos, so that Customer Experience (CX) does not suffer. This is where a Product Information Management (PIM) solution comes in. It collects and combines product information from multiple sources and enables marketers to optimize product data synchronization and publishing. PIM helps in: controlling information at each stage of a product's lifecycle; improvement in data quality and accuracy; and simplification of product catalogue management. This allows product marketing managers to facilitate omnichannel marketing...

 When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product visuals and product reviews, their initial excitement of expanding to new geographies fizzed out. Similar to this, many brands do prepare for challenges like localization and currency conversion yet struggle to kickstart their expansion. They also try to implement a basic information management solution to handle the explosion of product information. However, their shortsightedness made them plunge headlong without having a strategy for product information management (PIM) in place. And they are not the only ones. This is the story of many enterprises that lack a strategy to manage product information. A well-thought PIM strategy, coupled with an adaptable PIM platform, is critical to help enterprises streamline product information management as they grow in size and scope. From an Enab...

The right product information management technology can empower distributors and enhance e-commerce capabilities. In addition to helping distributors create a robust online presence, a product information management (PIM) platform can empower business operations with efficiency. Given that distributors link the various stakeholders in the supply chain — including the manufacturer, suppliers, third-party services, and in some cases, the end customer — there is a vast pool of information that needs to be integrated.  A PIM platform can make managing SKUs and other digital entities across channels and platforms from various partners much easier. It can streamline your product information across channels to ensure higher returns, thereby helping your organization to deliver exceptional customer-centric experiences. A PIM That Performs Emerging competitors like Amazon Business loom as constant reminders to distributors that you would benefit from using all of the features of ...

Digital commerce is changing the game for the consumer packaged goods industry. Rising customer expectations are forcing the brands to be accessible to every consumer via both physical and digital platforms in personalized ways. And with increasing payment flexibility and the availability of same-day delivery, more consumers are purchasing grocery and daily-use products online than ever before: According to  BCG , e-commerce now accounts for 40% of the growth in CPG retail sales. Furthermore, the  Food Marketing Institute  estimates that consumers could be buying $100 billion in online groceries annually by 2022 . The CPG industry needs to build a deeper level of interaction with end-consumers through personalized offerings and improved omnichannel experiences. For this, it needs to create a full-blown digital marketplace ecosystem that leverages mobile, social, web and other touchpoints. But one of the significant challenges for many companies is managing a gro...

PIM software enables sellers to centralize sales, marketing, and technical product information to engage better with customers. Image by :  WOCinTech Chat. Modified by Opensource.com. CC BY-SA 4.0 Product information management (PIM) software enables sellers to consolidate product data into a centralized repository that acts as a single source of truth, minimizing errors and redundancies in product data. This, in turn, makes it easier to share high-quality, clear, and accurate product information across customer touchpoints, paving the way for rich, consistent, readily accessible content that's optimized for all the channels customers use, including websites, social platforms, marketplaces, apps, IoT devices, conversational interfaces, and even print catalogs and physical stores. Being able to engage with customers on their favorite platform is essential for increasing sales and expanding into new markets. For years, there have been proprietary products that address...

How customers engage with brands and the way they shop is now a new ballgame altogether. Digital engagement with products is quickly replacing the traditional approaches; in fact, it has set new standards to keep up with customer expectations. According to the  Global Consumer Insights Survey 2019 by PWC , nearly a third of consumers buy products online weekly or more frequently, and this number has increased steadily by 5% points year on year. Marketing and selling products with trusted and persuasive product data has a significant impact on improving customer experience and growing revenue. Brands are investing more and more in enhancing quality, reliability, and accessibility of product data to stay one step ahead in the digital business arms race. Product Data Shapes Your Customer Experience Customers can initiate their product research anywhere and analyze the prices/offers before they ever interact with the brand. They expect more from their purchase and are more ...