Digital Experience Platform for Enterprises

Enterprise spending on customer loyalty and retention marketing is set to take a 30% leap according to   Forrester’s Predictions 2021 , as businesses want to fix fragmented experiences that cost them their customers and millions of dollars. A Product Information Management (PIM) system can empower enterprises to tell compelling product stories across a constellation of customer touchpoints. But only if they follow PIM’s best practices! PIM Best Practices: To Succeed in Product Information Management Four Pillars for PIM’s Best Practices Defining the Scope of Your PIM Project Keeping Your PIM Vision in Check With ‘Data Governance’  Build your own PIM Specialization Center  Looking to Implement PIM Keeping the Best Practices in Mind? Pimcore Can Do It for You! Know the best practices organizations should follow for the successful implementation of product information management (PIM) .

  To meet customers’ expectations, achieve high growth, and fulfill revenue goals, enterprises need a perfect Product Information Management (PIM) system that centralizes, integrates, and delivers data seamlessly. Today’s customers are an evolved lot, who make informed decisions about every single purchase. This means that businesses need to provide them intrinsic details about the products they sell. Given that the average buyer’s attention span is 8 seconds, customers not only appreciate being served with the right information but also at the right place and at the right time. Ultimately, offering all product-related information to customers in an easy-to-digest format is all that matters. This is where investing in a robust product information management (PIM) system becomes imperative. A PIM solution helps in data management and modeling, thus organizing an enterprise’s product information database. By enforcing semantics and enabling integration, PIM acts as a single pane of ...

 When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product visuals and product reviews, their initial excitement of expanding to new geographies fizzed out. Similar to this, many brands do prepare for challenges like localization and currency conversion yet struggle to kickstart their expansion. They also try to implement a basic information management solution to handle the explosion of product information. However, their shortsightedness made them plunge headlong without having a strategy for product information management (PIM) in place. And they are not the only ones. This is the story of many enterprises that lack a strategy to manage product information. A well-thought PIM strategy, coupled with an adaptable PIM platform, is critical to help enterprises streamline product information management as they grow in size and scope. From an Enab...

How can you scale your digital commerce to the next level? Multilingual, Multistore, Multi-currency, Multi-everything. If you want your commerce not just to survive, but to live up its full potential and to thrive, you must go "multi". This is a guest blog post by Pimcore solution partner Sintra Consulting. The original version was published in Italian and can be found here .  Efficient marketing needs structure Successful digital commerce requires you to automate daily operations such as marketing and sales processes and order fulfillment to spend human resources’ time on choices of "value". Many cloud-based technologies foster this evolution and progress that allows us to focus on activities of great value to make your business live and prosper. Let's have a look at the daily life of an eCommerce Manager. Every eCommerce has daily needs that keep the staff busy; A webshop, just like a biological system, must be fed with daily updated data and...

The importance of customer satisfaction is undeniable. Product managers continuously work toward improving customer satisfaction, especially in the digital e-commerce landscape. And to do so, they are often faced with fundamental questions that customer strategy teams have been trying to answer for decades. What is the significant component of customer satisfaction? What makes the buying experience seamless, informative, and engaging? Is it none other than product data? Today, customers tend to conduct product research online before making any purchase — be it online or offline. With the rising demand for seamless shopping experiences, product manufacturers face the dual challenge of seamlessly managing the data deluge and maintaining omnichannel data consistency. If your eCommerce strategies do not address this product data competency, customer experience delivery, sales, and returns are sure to suffer. Assist your customers with solid product information management With t...

PIM software enables sellers to centralize sales, marketing, and technical product information to engage better with customers. Image by :  WOCinTech Chat. Modified by Opensource.com. CC BY-SA 4.0 Product information management (PIM) software enables sellers to consolidate product data into a centralized repository that acts as a single source of truth, minimizing errors and redundancies in product data. This, in turn, makes it easier to share high-quality, clear, and accurate product information across customer touchpoints, paving the way for rich, consistent, readily accessible content that's optimized for all the channels customers use, including websites, social platforms, marketplaces, apps, IoT devices, conversational interfaces, and even print catalogs and physical stores. Being able to engage with customers on their favorite platform is essential for increasing sales and expanding into new markets. For years, there have been proprietary products that address...

Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and their decision to keep coming back or not. In these times, where digitization shapes how buyers think and what they expect, relying on just traditional stores or distributors to reach end-customers is no longer enough. Manufacturers need a way to deliver the same level of the personalized customer experience through online channels that customers receive in a physical store. With an elongated supply-chain full of multiple touchpoints, manufacturers are now becoming more interested in how customers make their purchase decisions and what influences them across their buying journey. Sometimes, they do not get enough in-depth data insight about consumer behavior as behavioral data mostly lies with distributors/retailers/middlemen or market places. Furthermore, with customers gettin...

How customers engage with brands and the way they shop is now a new ballgame altogether. Digital engagement with products is quickly replacing the traditional approaches; in fact, it has set new standards to keep up with customer expectations. According to the  Global Consumer Insights Survey 2019 by PWC , nearly a third of consumers buy products online weekly or more frequently, and this number has increased steadily by 5% points year on year. Marketing and selling products with trusted and persuasive product data has a significant impact on improving customer experience and growing revenue. Brands are investing more and more in enhancing quality, reliability, and accessibility of product data to stay one step ahead in the digital business arms race. Product Data Shapes Your Customer Experience Customers can initiate their product research anywhere and analyze the prices/offers before they ever interact with the brand. They expect more from their purchase and are more ...