Digital Experience Platform for Enterprises

  It's safe to say that inventory is at the heart of the ever-evolving retail industry. For businesses worldwide, managing inventory to ensure a pleasant and seamless customer experience has become one of the primary focuses in today's highly competitive retail landscape. The inventory software market is growing rapidly and is expected to exceed   $3 billion by 2024 , with cloud-based software claiming over 30% of that market share. Data analytics, IoT, and Cloud Computing are now some of the most highly sought-after technologies in the supply chain sphere. Good inventory management practices can be a game changer when it comes to achieving exceeding customer expectations and maintaining healthy profitability. While comprehensive inventory control and accurate sales forecasts are reliable strategies, that's just the tip of the iceberg as far as inventory management is concerned. The challenges are as diverse as the global and local markets in which retail businesses operate...

  It was clear that in the first quarter of 2020, driving a culture of data management would be critical for all online sales. Enter an unprecedented disruption and the dynamics change forever. The events of 2020 propelled digital commerce to new heights, ushering organizations towards digitalization and vendors towards new approaches and models. Going by   online holiday sales   in the US so far, digital selling is bound to reach historic levels. In 2021, over  2.14 billion buyers  are likely to buy online globally As the lines blur between physical and digital and selling becomes ubiquitous with consistent experiences across customer touchpoints, eCommerce merchants have realized the indispensability of Product Information Management (PIM). The need to store, structure, and visualize the right product information is increasing by the day – be it for campaign engagement, channel traffic control, catalog development, audience segmentation, or analytics. Moreover...

  To meet customers’ expectations, achieve high growth, and fulfill revenue goals, enterprises need a perfect Product Information Management (PIM) system that centralizes, integrates, and delivers data seamlessly. Today’s customers are an evolved lot, who make informed decisions about every single purchase. This means that businesses need to provide them intrinsic details about the products they sell. Given that the average buyer’s attention span is 8 seconds, customers not only appreciate being served with the right information but also at the right place and at the right time. Ultimately, offering all product-related information to customers in an easy-to-digest format is all that matters. This is where investing in a robust product information management (PIM) system becomes imperative. A PIM solution helps in data management and modeling, thus organizing an enterprise’s product information database. By enforcing semantics and enabling integration, PIM acts as a single pane of ...

 When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product visuals and product reviews, their initial excitement of expanding to new geographies fizzed out. Similar to this, many brands do prepare for challenges like localization and currency conversion yet struggle to kickstart their expansion. They also try to implement a basic information management solution to handle the explosion of product information. However, their shortsightedness made them plunge headlong without having a strategy for product information management (PIM) in place. And they are not the only ones. This is the story of many enterprises that lack a strategy to manage product information. A well-thought PIM strategy, coupled with an adaptable PIM platform, is critical to help enterprises streamline product information management as they grow in size and scope. From an Enab...

A decade ago, an organization could have just created an online store, displayed its catalogue on the website, and that would have been enough to maintain a digital presence and attract customers. A couple of years back, having a mobile persona or application was a must-have to keep up with the growing competition. However, today’s digital commerce demands a lot more. So, what does a successful digital presence entail today? Is it about accessibility? Is it about multi-channel consistency? Or, is it about uniqueness? But above all, digital presence today is more about frictionless customer experience across channels. These experiences closely follow product pricing in the buying journey, eventual purchase, and the overall satisfaction quotient. If the trick about a website experience is organizing products by categories, the mobile experience demands an appealing visual style. At the same time, the visual appeal and user interface of a  digital commerce platform ...

The right product information management technology can empower distributors and enhance e-commerce capabilities. In addition to helping distributors create a robust online presence, a product information management (PIM) platform can empower business operations with efficiency. Given that distributors link the various stakeholders in the supply chain — including the manufacturer, suppliers, third-party services, and in some cases, the end customer — there is a vast pool of information that needs to be integrated.  A PIM platform can make managing SKUs and other digital entities across channels and platforms from various partners much easier. It can streamline your product information across channels to ensure higher returns, thereby helping your organization to deliver exceptional customer-centric experiences. A PIM That Performs Emerging competitors like Amazon Business loom as constant reminders to distributors that you would benefit from using all of the features of ...