Digital Experience Platform for Enterprises

 With data growing in monumental proportions (at a rate of 463 exabytes per day by 2025), it is safe to say that data is omnipresent and increasing exponentially – powering everything we do. However, in reality, data alone is not enough to produce successful business outcomes. Clearly, the rate of data comprehension cannot keep up with that of its creation. Today, “data-driven” has turned into an attribute that every organization aspires to be recognized. What it essentially means is data, as a true source of competitive differentiation, is imperative to arrive at better business decisions. In doing so, enterprises must harness the potential of their data through data visualization tools, knowledge extraction, analytical models, and decision systems to extract the maximum amount of insights. In essence, they need business intelligence software. A term introduced by the Gartner Group in the mid-90s, BI represents a wide area of applications and technologies that work in cohesion to ...

Enterprise spending on customer loyalty and retention marketing is set to take a 30% leap according to   Forrester’s Predictions 2021 , as businesses want to fix fragmented experiences that cost them their customers and millions of dollars. A Product Information Management (PIM) system can empower enterprises to tell compelling product stories across a constellation of customer touchpoints. But only if they follow PIM’s best practices! PIM Best Practices: To Succeed in Product Information Management Four Pillars for PIM’s Best Practices Defining the Scope of Your PIM Project Keeping Your PIM Vision in Check With ‘Data Governance’  Build your own PIM Specialization Center  Looking to Implement PIM Keeping the Best Practices in Mind? Pimcore Can Do It for You! Know the best practices organizations should follow for the successful implementation of product information management (PIM) .

  It was clear that in the first quarter of 2020, driving a culture of data management would be critical for all online sales. Enter an unprecedented disruption and the dynamics change forever. The events of 2020 propelled digital commerce to new heights, ushering organizations towards digitalization and vendors towards new approaches and models. Going by   online holiday sales   in the US so far, digital selling is bound to reach historic levels. In 2021, over  2.14 billion buyers  are likely to buy online globally As the lines blur between physical and digital and selling becomes ubiquitous with consistent experiences across customer touchpoints, eCommerce merchants have realized the indispensability of Product Information Management (PIM). The need to store, structure, and visualize the right product information is increasing by the day – be it for campaign engagement, channel traffic control, catalog development, audience segmentation, or analytics. Moreover...

 When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product visuals and product reviews, their initial excitement of expanding to new geographies fizzed out. Similar to this, many brands do prepare for challenges like localization and currency conversion yet struggle to kickstart their expansion. They also try to implement a basic information management solution to handle the explosion of product information. However, their shortsightedness made them plunge headlong without having a strategy for product information management (PIM) in place. And they are not the only ones. This is the story of many enterprises that lack a strategy to manage product information. A well-thought PIM strategy, coupled with an adaptable PIM platform, is critical to help enterprises streamline product information management as they grow in size and scope. From an Enab...

The importance of customer satisfaction is undeniable. Product managers continuously work toward improving customer satisfaction, especially in the digital e-commerce landscape. And to do so, they are often faced with fundamental questions that customer strategy teams have been trying to answer for decades. What is the significant component of customer satisfaction? What makes the buying experience seamless, informative, and engaging? Is it none other than product data? Today, customers tend to conduct product research online before making any purchase — be it online or offline. With the rising demand for seamless shopping experiences, product manufacturers face the dual challenge of seamlessly managing the data deluge and maintaining omnichannel data consistency. If your eCommerce strategies do not address this product data competency, customer experience delivery, sales, and returns are sure to suffer. Assist your customers with solid product information management With t...

PIM software enables sellers to centralize sales, marketing, and technical product information to engage better with customers. Image by :  WOCinTech Chat. Modified by Opensource.com. CC BY-SA 4.0 Product information management (PIM) software enables sellers to consolidate product data into a centralized repository that acts as a single source of truth, minimizing errors and redundancies in product data. This, in turn, makes it easier to share high-quality, clear, and accurate product information across customer touchpoints, paving the way for rich, consistent, readily accessible content that's optimized for all the channels customers use, including websites, social platforms, marketplaces, apps, IoT devices, conversational interfaces, and even print catalogs and physical stores. Being able to engage with customers on their favorite platform is essential for increasing sales and expanding into new markets. For years, there have been proprietary products that address...

Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and their decision to keep coming back or not. In these times, where digitization shapes how buyers think and what they expect, relying on just traditional stores or distributors to reach end-customers is no longer enough. Manufacturers need a way to deliver the same level of the personalized customer experience through online channels that customers receive in a physical store. With an elongated supply-chain full of multiple touchpoints, manufacturers are now becoming more interested in how customers make their purchase decisions and what influences them across their buying journey. Sometimes, they do not get enough in-depth data insight about consumer behavior as behavioral data mostly lies with distributors/retailers/middlemen or market places. Furthermore, with customers gettin...

Pimcore 6.0 is the newest and most powerful version of the Pimcore platform. With this version, Pimcore becomes the favorite open-source and seamlessly integrated digital experience platform (DXP) available. Experience Pimcore’s new and awesome user interface, the upgraded technology stack, now based on the Symfony 4 framework and a multitude of powerful new features for Pimcore professionals. It is a true beauty. We proudly announce the latest version of the most user-friendly digital experience platform today. It runs faster and smoother, seamlessly connecting MDM/PIM, DAM, WCM, and digital commerce. In addition to a revolutionary new user interface, our squads of engineers added massive amounts of new features to the product. With the help of more than 200 community members, they cleaned out Pimcore's engine compartment. This gave them the possibility to upgrade Pimcore to the leading PHP framework engine today, the Symfony Framework 4. This framework has more tha...

To answer this, here’s a direct question: are your product content and digital assets optimized in line with your customer experience? In other words, do you think you’re doing well on the product experience front? Yes, no, maybe? Well, let’s dig a bit deeper. We hope you’re aware that your product data must endlessly deliver on the promises you’ve made to your customers, i.e., providing them engaging product experiences across channels. To achieve this, you need to deploy well-organized customer journeys for your products, which is only possible when a potent mix of product information management and product content management takes place. That’s because they’re essential to deliver, what’s come to be known as, product experience management or PxM. PxM comes along with capabilities like product content analysis, personalization, contextualization, automation, and optimization through machine learning (ML) and artificial intelligence (AI). As a step forward from product informati...