Digital Experience Platform for Enterprises

What difference will artificial intelligence and emerging technology make to marketing in 2020? CMO asks the experts Technology is changing faster than marketers can keep up, offering up an eternal land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives and improvements. Technology for technology’s sake can wind up being a costly exercise with no discernible point. CMO spoke to the experts about which marketing technology will make the difference in 2020. 1.  AI for customer engagement Leading the list, of course, is artificial intelligence (AI). As the technology continues to evolve in leaps and bounds, so too does its applications in marketing. From next best action, to collating and providing deeper data insights, it seems AI will be the marketer’s right-hand tool for many years to come. In fact, we’ve barely touched the surface as yet. As  P...

Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and their decision to keep coming back or not. In these times, where digitization shapes how buyers think and what they expect, relying on just traditional stores or distributors to reach end-customers is no longer enough. Manufacturers need a way to deliver the same level of the personalized customer experience through online channels that customers receive in a physical store. With an elongated supply-chain full of multiple touchpoints, manufacturers are now becoming more interested in how customers make their purchase decisions and what influences them across their buying journey. Sometimes, they do not get enough in-depth data insight about consumer behavior as behavioral data mostly lies with distributors/retailers/middlemen or market places. Furthermore, with customers gettin...

To answer this, here’s a direct question: are your product content and digital assets optimized in line with your customer experience? In other words, do you think you’re doing well on the product experience front? Yes, no, maybe? Well, let’s dig a bit deeper. We hope you’re aware that your product data must endlessly deliver on the promises you’ve made to your customers, i.e., providing them engaging product experiences across channels. To achieve this, you need to deploy well-organized customer journeys for your products, which is only possible when a potent mix of product information management and product content management takes place. That’s because they’re essential to deliver, what’s come to be known as, product experience management or PxM. PxM comes along with capabilities like product content analysis, personalization, contextualization, automation, and optimization through machine learning (ML) and artificial intelligence (AI). As a step forward from product informati...