Digital Experience Platform for Enterprises

Product catalogs and eCommerce go hand in hand. Applying best practices in product catalog management helps you enhance product search and improve customer experience. This infographic highlights eCommerce product catalog management best practices for impactful digital commerce engagement and higher conversion.

With the advent of the internet and the popularity of smart, always-connected devices, the retail industry has experienced quite a revolution. The vast amount of data available online has enabled customers to research, compare, and make more informed purchase decisions. At the same time, major advances in data analytics have made it possible for retailers and brands to uncover and interpret customer behavior patterns, both online and in-store. As retailing swings between the binary of outright customer loyalty and excessive cart abandonment, it’s not difficult to understand that success hinges on more than just customer impulse. Brands overly obsessing over high growth must realize that at the core of a highly personalized and contextualized retail experience, lies data – consistent, correct, complete, and appealing data. A myriad of decisions, both big and small, have to be made every day to ensure success in the retail space. From de-listing a particular product and adjusting staffin...

The importance of customer satisfaction is undeniable. Product managers continuously work toward improving customer satisfaction, especially in the digital e-commerce landscape. And to do so, they are often faced with fundamental questions that customer strategy teams have been trying to answer for decades. What is the significant component of customer satisfaction? What makes the buying experience seamless, informative, and engaging? Is it none other than product data? Today, customers tend to conduct product research online before making any purchase — be it online or offline. With the rising demand for seamless shopping experiences, product manufacturers face the dual challenge of seamlessly managing the data deluge and maintaining omnichannel data consistency. If your eCommerce strategies do not address this product data competency, customer experience delivery, sales, and returns are sure to suffer. Assist your customers with solid product information management With t...

Technology adoption often leaves businesses perplexed. Be it large enterprises or SMBs, they constantly shuttle between long spells of contemplation and urges to be the first in their market segment to adopt a trend. Many times implementing technologies before really understanding how they coincide with their organizational goals, owing to competitive forces or by falling prey to good marketing spin, ends them up in a precarious situation. In recent times, digital experience platforms (DXPs) have created quite a stir among businesses. On the one hand, there’s a nonstop race to transform their customer experience (CX) journey, in which, DXPs play a major role (validated by a PWC report which says, 86% of customers are ready to pay more for a brand that has a better CX strategy). On the other hand, as promising as these numbers may sound, a lack of judgment which clouds the route to creating top-notch customer experiences might dent the ROI plans of a company. To get to the bott...