Digital Experience Platform for Enterprises

  It has been a revelation time for the CPG industry and consumers. Just as panic buying for items like thermometers, toilet papers, bottled water, and hand sanitizer exposed a side we didn’t know, who would have thought that – Retail and CPG companies – would be the ones to lead the change and deliver on customer expectations. After all, as a 2020 McKinsey’s industry study reports, 40% of CPG firms with digital and analytics investments have gained returns just above the cost of capital. With the onslaught of the pandemic, the digital transformation curve in Retail and CPG segments began to register an epic climb. From $500M in 2021, CPG manufacturers increased their data and analytics services spending to $4B in 2030 . The floodgates opened as Retail and CPG firms quickly adapted to consumer sentiment, digitalization, online ordering, and new delivery methods like buy-online-pickup-in-store (BOPIS) and curbside pickups. While the two industries became the first responders i...

Digital commerce is changing the game for the consumer packaged goods industry. Rising customer expectations are forcing the brands to be accessible to every consumer via both physical and digital platforms in personalized ways. And with increasing payment flexibility and the availability of same-day delivery, more consumers are purchasing grocery and daily-use products online than ever before: According to  BCG , e-commerce now accounts for 40% of the growth in CPG retail sales. Furthermore, the  Food Marketing Institute  estimates that consumers could be buying $100 billion in online groceries annually by 2022 . The CPG industry needs to build a deeper level of interaction with end-consumers through personalized offerings and improved omnichannel experiences. For this, it needs to create a full-blown digital marketplace ecosystem that leverages mobile, social, web and other touchpoints. But one of the significant challenges for many companies is managing a gro...