Digital Experience Platform for Enterprises

What difference will artificial intelligence and emerging technology make to marketing in 2020? CMO asks the experts Technology is changing faster than marketers can keep up, offering up an eternal land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives and improvements. Technology for technology’s sake can wind up being a costly exercise with no discernible point. CMO spoke to the experts about which marketing technology will make the difference in 2020. 1.  AI for customer engagement Leading the list, of course, is artificial intelligence (AI). As the technology continues to evolve in leaps and bounds, so too does its applications in marketing. From next best action, to collating and providing deeper data insights, it seems AI will be the marketer’s right-hand tool for many years to come. In fact, we’ve barely touched the surface as yet. As  P...

How customers engage with brands and the way they shop is now a new ballgame altogether. Digital engagement with products is quickly replacing the traditional approaches; in fact, it has set new standards to keep up with customer expectations. According to the  Global Consumer Insights Survey 2019 by PWC , nearly a third of consumers buy products online weekly or more frequently, and this number has increased steadily by 5% points year on year. Marketing and selling products with trusted and persuasive product data has a significant impact on improving customer experience and growing revenue. Brands are investing more and more in enhancing quality, reliability, and accessibility of product data to stay one step ahead in the digital business arms race. Product Data Shapes Your Customer Experience Customers can initiate their product research anywhere and analyze the prices/offers before they ever interact with the brand. They expect more from their purchase and are more ...