Key Trends To Watch Out For The Digital First Holiday Season 2020
This holiday season, 30% of global retail sales will be through digital channels . Are you ready to make the most of it? The evident effects of COVID-19 on consumer behavior have pushed retail models to integrate more online channels. In the new normal, most customers are engaging with three to five channels during buying journeys. On top of that, reports suggest that the paradigm shift towards online shopping is a permanent one that will remain even after stores reopen. As a result, this year’s holiday season is going to be one of the most challenging for retailers. And the road to meet new customer expectations is via digitalization. Retailers need to elevate digital experiences across channels with consistent information dissemination, on-demand customer support, and timely issue resolution. Significant scaling and refining of digitalization approaches throughout their value chain can remodel operations and stream revenue. By bl...