Posts

Showing posts from December, 2020

Key Trends To Watch Out For The Digital First Holiday Season 2020

Image
  This holiday season, 30% of global retail sales will be through  digital channels . Are you ready to make the most of it? The evident effects of COVID-19 on consumer behavior have pushed retail models   to integrate more online channels. In the new normal, most customers are engaging with  three to five  channels during buying journeys. On top of that,  reports  suggest that the paradigm shift towards online shopping is a permanent one that will remain even after stores reopen. As a result, this year’s holiday season is going to be one of the most challenging for retailers. And the road to meet new customer expectations is via digitalization. Retailers need to elevate  digital experiences  across channels with consistent information dissemination, on-demand customer support, and timely issue resolution. Significant scaling and refining of digitalization approaches throughout their value chain can remodel operations and stream revenue. By blurring the divide between online and physica