Digital Experience Platform for Enterprises

 Unified commerce is the perfect retail solution for bringing engaging customer experiences. It gives retailers the capability to provide a personalized, continuous, and consistent experience across multiple channels throughout the buying journey. The evolution of digital commerce has changed the way customers interact with brands. It not only does represent the customer-facing part of the business, but it is also a significant driver of revenue. Today, digital commerce is morphing into an experience-driven thing. Retail is one of the verticals where the experience really can leave a lasting impression. And unified commerce might just be the perfect retail solution for bringing engaging customer experiences to life.. So what exactly is unified commerce? Point of Sale, e-commerce, m-commerce, kiosks, digital signage, and more – these are the tools that retailers employ to create an omnichannel experience for their customers. However, because of the inherent complexities of integrati...

 Product marketers today are striving continuously to strike a balance between maintaining relevancy when entering new markets while stepping-up resiliency to increase profit potential. To address the ever-increasing customer demands across multiple touchpoints, they need a central hub to manage product information like attributes, and specifications. That is because they need real-time visibility into product data and rule out discrepancies by demolishing multiple data silos, so that Customer Experience (CX) does not suffer. This is where a Product Information Management (PIM) solution comes in. It collects and combines product information from multiple sources and enables marketers to optimize product data synchronization and publishing. PIM helps in: controlling information at each stage of a product's lifecycle; improvement in data quality and accuracy; and simplification of product catalogue management. This allows product marketing managers to facilitate omnichannel marketing...

  With the increasing demands of customer-centric brand presence and digitally broadcasted product launches, enterprises today often face hurdles stemming from poor data handling. Many businesses today, especially global enterprises, have many separate applications and systems (i.e., ERP, CRM and SCM) where data can quickly get fragmented, duplicated and outdated. If not managed carefully, the fragmented data can lead to divisional misalignment and suboptimal decision-making. In such a scenario, enterprises find it increasingly difficult to provide accurate answers to most basic questions on performance metrics or KPIs. This causes significant roadblocks in the business growth path. Master data management (MDM) can help address this need through information consolidation and thereby providing a "single source of truth."  How can MDM help? MDM supports a number of use cases for enterprises across products, customers, stores/locations, employees, suppliers, digital assets and m...