Digital Experience Platform for Enterprises

 When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product visuals and product reviews, their initial excitement of expanding to new geographies fizzed out. Similar to this, many brands do prepare for challenges like localization and currency conversion yet struggle to kickstart their expansion. They also try to implement a basic information management solution to handle the explosion of product information. However, their shortsightedness made them plunge headlong without having a strategy for product information management (PIM) in place. And they are not the only ones. This is the story of many enterprises that lack a strategy to manage product information. A well-thought PIM strategy, coupled with an adaptable PIM platform, is critical to help enterprises streamline product information management as they grow in size and scope. From an Enab...