Digital Experience Platform for Enterprises

A decade ago, an organization could have just created an online store, displayed its catalogue on the website, and that would have been enough to maintain a digital presence and attract customers. A couple of years back, having a mobile persona or application was a must-have to keep up with the growing competition. However, today’s digital commerce demands a lot more. So, what does a successful digital presence entail today? Is it about accessibility? Is it about multi-channel consistency? Or, is it about uniqueness? But above all, digital presence today is more about frictionless customer experience across channels. These experiences closely follow product pricing in the buying journey, eventual purchase, and the overall satisfaction quotient. If the trick about a website experience is organizing products by categories, the mobile experience demands an appealing visual style. At the same time, the visual appeal and user interface of a  digital commerce platform ...

The right product information management technology can empower distributors and enhance e-commerce capabilities. In addition to helping distributors create a robust online presence, a product information management (PIM) platform can empower business operations with efficiency. Given that distributors link the various stakeholders in the supply chain — including the manufacturer, suppliers, third-party services, and in some cases, the end customer — there is a vast pool of information that needs to be integrated.  A PIM platform can make managing SKUs and other digital entities across channels and platforms from various partners much easier. It can streamline your product information across channels to ensure higher returns, thereby helping your organization to deliver exceptional customer-centric experiences. A PIM That Performs Emerging competitors like Amazon Business loom as constant reminders to distributors that you would benefit from using all of the features of ...

How can you scale your digital commerce to the next level? Multilingual, Multistore, Multi-currency, Multi-everything. If you want your commerce not just to survive, but to live up its full potential and to thrive, you must go "multi". This is a guest blog post by Pimcore solution partner Sintra Consulting. The original version was published in Italian and can be found here .  Efficient marketing needs structure Successful digital commerce requires you to automate daily operations such as marketing and sales processes and order fulfillment to spend human resources’ time on choices of "value". Many cloud-based technologies foster this evolution and progress that allows us to focus on activities of great value to make your business live and prosper. Let's have a look at the daily life of an eCommerce Manager. Every eCommerce has daily needs that keep the staff busy; A webshop, just like a biological system, must be fed with daily updated data and...