Digital Experience Platform for Enterprises

PIM software enables sellers to centralize sales, marketing, and technical product information to engage better with customers. Image by :  WOCinTech Chat. Modified by Opensource.com. CC BY-SA 4.0 Product information management (PIM) software enables sellers to consolidate product data into a centralized repository that acts as a single source of truth, minimizing errors and redundancies in product data. This, in turn, makes it easier to share high-quality, clear, and accurate product information across customer touchpoints, paving the way for rich, consistent, readily accessible content that's optimized for all the channels customers use, including websites, social platforms, marketplaces, apps, IoT devices, conversational interfaces, and even print catalogs and physical stores. Being able to engage with customers on their favorite platform is essential for increasing sales and expanding into new markets. For years, there have been proprietary products that address...

Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and their decision to keep coming back or not. In these times, where digitization shapes how buyers think and what they expect, relying on just traditional stores or distributors to reach end-customers is no longer enough. Manufacturers need a way to deliver the same level of the personalized customer experience through online channels that customers receive in a physical store. With an elongated supply-chain full of multiple touchpoints, manufacturers are now becoming more interested in how customers make their purchase decisions and what influences them across their buying journey. Sometimes, they do not get enough in-depth data insight about consumer behavior as behavioral data mostly lies with distributors/retailers/middlemen or market places. Furthermore, with customers gettin...