Simplifying Product Information Management for the Manufacturing Industry
The lines between products and end-consumers are blurring. Over the past decade, manufacturers have been offering an increasing number of products directly to end-consumers. This direct-to-consumer (D2C) model means manufacturers now must place greater emphasis on delivering a memorable customer experience (CX) . Until recently, manufacturers have been majorly relying on suppliers and retailers to sell their products, but this trend is quickly changing. Companies like Harry’s and Casper are just two among a growing deluge of D2C brands that have mastered CX delivery and grown into multi-million-dollar successes, thereafter. Manufacturers don’t aim to disrupt retailers but are simply looking to gain better visibility over the way customers buy, and then drive them to engage with their products across channels. Specifically, manufacturers seek to: Build a more direct connection with customers to drive engagement, assist purchase decision-making, and acquire more insight on...